Privacy Policy

For the activities covered by this Privacy Policy, “Madhi AI,” “we,” “us,” or “our” refers to Madhi AI. Where Madhi AI determines why and how personal information is processed, Madhi AI acts as the relevant controller or business for that information. Where we process personal data solely on a client’s instructions, the client generally determines the purposes of processing and the applicable contract or Data Processing Agreement governs our role.

The information we collect depends on how you interact with us.

Information you provide to us

• Contact information such as your name, work email address, telephone number, company, job title, and country or region.
• Information you submit through contact, demo, consultation, newsletter, event, or other website forms.
• Communications you send to us by email or through other business channels, including the content of your request and our correspondence.
• Business relationship information such as meeting details, service interests, proposals, account or project contacts, and marketing preferences.

Information collected automatically from our website

When you visit the Madhi AI website, we and approved service providers may collect technical and usage information. Depending on your location, browser settings, consent choices, and the technologies enabled on the site, this may include:

• IP or network information and approximate geographic location.
• Browser type, device type, operating system, language, and similar technical information.
• Pages viewed, session information, timestamps, referring pages or campaign information, and interactions with website content.
• Cookie identifiers, analytics identifiers, and similar online identifiers where permitted.

We may use personal information to:

• Respond to enquiries, schedule meetings, provide requested information, and communicate about our services.
• Prepare proposals, manage customer and partner relationships, and support business operations.
• Operate, secure, maintain, troubleshoot, and improve our website and services.
• Understand website usage and measure the effectiveness of content and marketing campaigns.
• Send business and marketing communications where permitted by applicable law and consistent with your choices.
• Maintain opt-out and suppression records so that we can respect marketing preferences.
• Prevent misuse, fraud, security incidents, and other harmful or unlawful activity.
• Comply with legal obligations, enforce agreements, and establish or defend legal claims where necessary.

Where applicable data-protection law requires a legal basis for processing, our basis will depend on the activity. It may include:

• Contract or steps requested before entering into a contract, such as responding to a service enquiry or preparing a proposal.
• Legitimate interests, such as operating and securing our business, improving our website and services, maintaining business relationships, and conducting proportionate business-to-business marketing where permitted.
• Consent, including for non-essential cookies, analytics or advertising technologies, and marketing communications where consent is required.
• Compliance with a legal obligation.

Where we rely on consent, you can withdraw it at any time for future processing. Withdrawal does not affect processing that was lawful before consent was withdrawn.

Madhi AI uses Google Analytics on our website to understand how visitors use the site and to improve website content and performance. Google Analytics may collect information such as session statistics, approximate location, browser and device information, page interactions, and analytics identifiers, depending on configuration and your privacy choices.

Our website may also use cookies or similar technologies for essential functionality, preferences, analytics, campaign measurement, and, if enabled, advertising-related purposes. Other approved third-party analytics, CRM, advertising, or campaign technologies may be added or changed over time.

Where required, non-essential analytics or advertising technologies are controlled through consent or other legally required privacy choices. You can use the website’s cookie or privacy controls, where available, to accept, reject, or change relevant preferences. Browser settings may also allow you to block or delete cookies, although doing so can affect website functionality.

Google provides additional information about how it processes data through Google Analytics in its own privacy and product documentation. The exact cookies, providers, purposes, and retention settings used on our website may also be described in our cookie-preference interface or Cookie Notice, if provided.

Madhi AI may send service updates, event information, newsletters, or other business and marketing communications to customers, prospects, subscribers, and business contacts where permitted by applicable law. We use consent where required and may rely on other lawful bases for business-to-business communications where the law allows.

Marketing emails include a way to unsubscribe or opt out. If you opt out, we may retain limited information, such as your email address and opt-out status, on a suppression list so that we can honor your preference. Opting out of marketing does not prevent us from sending non-promotional communications that are necessary for an existing business relationship, transaction, security matter, or legal obligation.

Personal information that Madhi AI processes on behalf of a client inside a client AI project or workflow is not treated as general website marketing data and remains governed by the applicable client agreement and processing scope.

We may disclose personal information only as reasonably necessary for the purposes described in this policy, including to:

• Website hosting, cloud, analytics, CRM, email delivery, scheduling, communications, security, and other technology providers that support our operations.
• Professional advisers such as legal, accounting, audit, insurance, or security advisers where necessary.
• Authorities, regulators, courts, or other parties when disclosure is required by law or reasonably necessary to protect rights, safety, systems, or the integrity of our services.
• A buyer, investor, successor, or other relevant party in connection with a merger, financing, restructuring, acquisition, sale of assets, or similar corporate transaction, subject to appropriate confidentiality and legal requirements.

Third-party providers process information under their own terms and/or under contractual obligations appropriate to their role. We review relevant service providers and data flows as part of our privacy and security practices.

Madhi AI and its service providers may process personal information in countries other than the country where you are located. Where applicable law requires safeguards for international transfers, we use or support appropriate transfer mechanisms and contractual or technical measures based on the relevant processing arrangement.

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including to manage business relationships, provide requested services, maintain security and records, respect opt-out preferences, resolve disputes, and meet legal or contractual obligations.

Retention periods vary by data type and context. For example, marketing contact information may be retained while you remain subscribed or while a relevant business relationship continues, and limited suppression data may be retained after an opt-out so that we can continue to honor that choice. Analytics retention depends on the configuration of the analytics service and applicable consent choices.

Depending on your location and the law that applies, you may have rights relating to your personal information. These can include rights to request access, correction, deletion, restriction, portability, or information about processing; to object to certain processing; to withdraw consent; and to complain to an appropriate data-protection authority.

In jurisdictions that provide additional consumer privacy rights, you may also have rights to opt out of certain targeted advertising, sale, sharing, or profiling activities if those concepts apply to our practices and we are subject to the relevant law. We will provide the required mechanism where applicable.

You can unsubscribe from marketing communications using the unsubscribe link in the message. You can manage available cookie and tracking preferences through the website’s cookie or privacy controls. To make another privacy request, contact us using the details below. We may need to verify your identity before completing certain requests.

Madhi AI uses reasonable technical and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse. Measures may include encryption, access controls, credential and secret management, logging, monitoring, vulnerability management, and service-provider review, depending on the system and processing context. No internet transmission or storage system can be guaranteed to be completely secure.

Madhi AI’s website and services are intended for business and professional audiences and are not directed to children. We do not knowingly seek to collect personal information from children through our public website. If you believe a child has provided personal information to us, please contact us so we can review and take appropriate action.

We may update this Privacy Policy as our services, website technologies, marketing practices, or legal obligations change. When we make material changes, we will update the “Last updated” information and provide additional notice where required.

Privacy questions or requests: arun@madhi.ai